Thursday, January 5, 2012


Nowadays, designers are everywhere in the GCC (Gulf Countries Cooperation). However, Nadine Mezher has a different aim for her project Nawá.

"I bought a bag and saved the world today! What about you?"

Nawá is a social project with an aim of using fashion to create sustainable improvements in the quality of the life of unfortunate communities around the world. 

The name nawá comes from the Arabic word for seed and symbolizes the spirit of continuous and abundant giving that starts with a simple act.

Nadine Mezher collection of bags are amazingly gorgeous, and I love all of her bags especially "Tree of Life".

check out more of Nawá's collections